PRAVA

COLLECTIONS
PRODUCTS

About Prava

The journey of Prava started with one crucial question, “Why is furniture a lifetime decision?” The answer was pretty simple - because it is not easy for people to change their furniture. Devising a solution to this was the genesis of Prava - the only lifestyle brand in India with limited edition annual collections and a unique programme that makes it easy to change the look of your home.

Meet the team

Vaibhav Laddha

Head - Prava

Keyur Zaveri

Design Head - Prava

Ajith Karimpana

Founder & CEO - HoK

Gaurav Sharma

Chief Customer Officer - HoK

Ajay Agarwal

Chief Supply Chain Officer - HoK

OUR BELIEF

Freedom & Flow

Freedom to

Evolve

We buy back your Prava furniture so you are free to evolve as your tastes change.

Freedom to

Evolve

When you buy Prava furniture, it comes with an assurance that when the time comes you can give it back to us in exchange for credits. You can use these credits to get discounts on new products from our bespoke annual collections, to build your dream home that keeps pace with your evolving dreams and tastes. This freedom to transform your living spaces in tandem with your personal evolution, is the core essence of Prava.

Responsibly

Luxurious

Experience sustainable luxury that strives to give back to the planet in equal measure.

Responsibly

Luxurious

At Prava we believe in indulgence not only for our customers, but also for the planet. That is why we buy back your Prava furniture so there is one less in a landfill.
Furniture waste disposal is highly problematic. Since furniture can’t easily be thrown out or recycled like other types of waste, it often gets dumped illegally and eight times out of ten simply ends up in a landfill. We strive to reduce our furniture waste by using the principles of circular economy, where we buy back your old Prava furniture and give it a new lease of life.

Annual

Collections

Bespoke collections that keep pace with your personal evolution, fresh every year.

Annual

Collections

Prava is where fashion meets furniture. Staying true to this adage, and our core belief of evolution, we launch new collections every year with bespoke designs that reflect the most current trends in home & lifestyle.
This, combined with our Freedom Circle Program, offers you a way to refresh your home with furniture that is functional, fashionable, and in sync with your ever evolving tastes and lifestyle.

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